But as nice as it’s been to make true “passive income” for my words … $3,111.11 a year isn’t exactly paying the bills.
That came from a stranger, a month after he found my book (and never actually read it).
In the 2.5 years since publishing that book, I’ve worked with dozens of ordinary people and successful entrepreneurs (first at 4x New York Times bestselling author Tucker Max’s Scribe Publishing, and now here at Platypus) … to help them write books that:
- Sell insanely valuable and profitable online courses
- Lead to 6-figure consulting gigs and lucrative speaking careers
- Start businesses and writing careers from scratch
- Turn valuable messages into worldwide movements, changing the world for the better
And after seeing successes in a variety of niches (entrepreneurship, photography, self-help, investing, Amazon FBA, memoir, etc.) … I’m convinced that no matter what you do (or aspire to do):
Writing a (good) book is the single most effective way to launch or grow your business … directly making you money on autopilot.
I’m convinced that anyone can do it, but it sure as hell isn’t easy.
Apply to get published.
To be clear: The Book Strategy will only launch or explode your business if your book is exceptional
At Platypus, we don't believe in mediocre books.
Self-publishing has a bad rap because most self-published books are mediocre at best. But they're not mediocre because
they're self-published — they're mediocre because they were made that way.
We won't let you do that.
At Platypus, we provide you comprehensive resources to create a great book yourself ... or customized offers to do it for you
(adding our logo or your own, so it's technically "independent publishing").
Your book will look as good (or better) than any "traditional" book in Barnes and Noble, and your book will be taken just as seriously by readers and media.Generally, we help people in one of two ways.
1) Start-to-finish coaching and guidance.
A 6-month program with weekly coaching and lifetime support, on ideas, writing, audience-building and book/biz launch.
You talk for 15-20 hours, we turn your ideas into a book ... including publishing, design, editing, business strategy and launch. No extra work from you. (Note: Starts at $30k.)If you're interested in either option (or a custom package), apply to get published.
If you're a good fit, we'll schedule a free strategy session ... and then send you a customized offer.
We consider traditional (corporate) publishing a glorified scam, so our business model is the complete opposite. You pay us for our services, but you also retain 100% of royalties and creative control, and unlike the corporate bureaucrats, we will help you with your marketing.That said, we'll only charge you to write a book once we've outlined your clear path to a positive ROI.
If you have an existing offer (online course, consulting, speaking, etc.), we'll integrate it into your book. If you don't, we'll help you create one.We only want you to pay us to write a book if you'll make money on your investment.
(The one exception is if you truly don't need the money and only
care about spreading your ideas or making an impact. We can optimize for that, too.)
We don't publish books for vanity. We publish them for profitability and impact.We offer anything and everything from coaching, editing, ghostwriting, marketing, book funnels and turning blogs, podcasts or online courses into books (while adding enough value so that the book stands on its own).
If you have any questions, email Matt at firstname.lastname@example.org.