The world's go-to experts all have a book on Amazon.
Should you?

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"I couldn't have written this book without you. You're really good at this stuff. Thank you." - Trevor Kraus, author of Ticketless

"Thank you for creating a manuscript that made (the client) sing such beautiful praises about you." - Dan Bernitt, Scribe Publishing (formerly Book in a Box)

"I'm 71 and always thought I had a book in me, but had no way to make it happen. Then Matt gave me a Master's Degree in how to put a book together.

I showed my grandchildren that it's never too late to follow your dreams." - Trudy Hylant, Author of The Day My Twin and I Died

Guerilla Marketing only paid me about $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, boot-camps, consulting, and wide open doors resulted in…$9,965,000.”- Jay Conrad Levinson

How I Went From No Audience to 6-Figure Business By Self-Publishing a Book

By Matt Rudnitsky
Founder, Platypus Publishing
When I read that Russell Brunson generates $238 in income every time he gives a book away for free, I was convinced he was lying.

I self-published my first book, Smart Sports Betting, when I was 22 and unemployed.

When it made $1,150.06 in profits its first month, I was pleasantly flabbergasted.

Four and a half years later, I've made over $14,000 in total and earned a deal from Simon & Schuster (which I turned down) ... without touching the book or doing any marketing.
But as nice as it’s been to make true “passive income” for my words … $3,111.11 a year isn’t exactly paying the bills.
My second book, You Are An Author: So Write Your Book Already has barely sold 100 copies.

At first glance, it seems like a catastrophic failure.

And yet … my self-published “failure” has directly led to over six figures in profits for my business.


People who read my book are led into my “Book Funnel,” and if they’re a good fit for my services, I get them on the phone and see if I can help.

If I can help, I sell them packages ranging from $1,500-$50,000 … and they pay me with a smile on (because we’ve built a relationship and trust through the experience of reading my book).

Sometimes, people just see that I have a book … and are too busy to read it, so they get on the phone anyway.

My first big contract was a $25,000 ghostwriting content (for a short book).

Should You Write a Book?

That came from a stranger, a month after he found my book (and never actually read it).

In the 2.5 years since publishing that book, I’ve worked with dozens of ordinary people and successful entrepreneurs (first at 4x New York Times bestselling author Tucker Max’s Scribe Publishing, and now here at Platypus) … to help them write books that:

- Sell insanely valuable and profitable online courses
- Lead to 6-figure consulting gigs and lucrative speaking careers
- Start businesses and writing careers from scratch
- Turn valuable messages into worldwide movements, changing the world for the better

And after seeing successes in a variety of niches (entrepreneurship, photography, self-help, investing, Amazon FBA, memoir, etc.) … I’m convinced that no matter what you do (or aspire to do):

Writing a (good) book is the single most effective way to launch or grow your business … directly making you money on autopilot.

I’m convinced that anyone can do it, but it sure as hell isn’t easy.

What's Next?

Apply to get published.

To be clear: The Book Strategy will only launch or explode your business if your book is exceptional.

At Platypus, we don't believe in mediocre books.

Self-publishing has a bad rap because most self-published books are mediocre at best. But they're not mediocre because they're self-published — they're mediocre because they were made that way.

We won't let you do that.

At Platypus, we provide you comprehensive resources to create a great book yourself ... or customized offers to do it for you (adding our logo or your own, so it's technically "independent publishing").

Your book will look as good (or better) than any "traditional" book in Barnes and Noble, and your book will be taken just as seriously by readers and media.

Generally, we help people in one of two ways.

1) Start-to-finish coaching and guidance.

A 6-month program with weekly coaching and lifetime support, on ideas, writing, audience-building and book/biz launch.

2) Ghostwriting.

You talk for 15-20 hours, we turn your ideas into a book ... including publishing, design, editing, business strategy and launch. No extra work from you. (Note: Starts at $30k.)

If you're interested in either option (or a custom package), apply to get published.

If you're a good fit, we'll schedule a free strategy session ... and then send you a customized offer.

We consider traditional (corporate) publishing a glorified scam, so our business model is the complete opposite. You pay us for our services, but you also retain 100% of royalties and creative control, and unlike the corporate bureaucrats, we will help you with your marketing.

That said, we'll only charge you to write a book once we've outlined your clear path to a positive ROI. If you have an existing offer (online course, consulting, speaking, etc.), we'll integrate it into your book. If you don't, we'll help you create one.

We only want you to pay us to write a book if you'll make money on your investment.

(The one exception is if you truly don't need the money and only care about spreading your ideas or making an impact. We can optimize for that, too.)

We don't publish books for vanity. We publish them for profitability and impact.

We offer anything and everything from coaching, editing, ghostwriting, marketing, book funnels and turning blogs, podcasts or online courses into books (while adding enough value so that the book stands on its own).

If you have any questions, email Matt at
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